The main goal of branding is making your company memorable and setting it apart from competitors. Nowadays when you can see businesses on every corner, you can do nothing but wonder, if everyone owns a business, who is left working for the business? Selling is not only about illuminating the brand or letting people know …
Life is a party but you have to make it happen. Opening the doors of your own nightclub is one of the ways. If you choose to have a never ending celebration at your disposal, set the stage first. Having an overall concept and particular style before doing the design is an important part of it. …
Appropriate lighting plays a more important role in the overall feel of the room than most people might think. The selection shall fall towards the best and brightest. In a world full of shining, it is vital to find the light to illuminate for your space. The world of lighting is vast – floor lights, …
When you think about promotion, one can get overwhelmed by a wave of strategies, techniques and methodologies. Everyone seems to be an expert on how to run a perfect campaign and convert leads into prospects and further into paying customers. If you’re not sure, what kind of promotion you want, there is work to do. …
For some of us there are plenty of moments to remember, for others – not that many. Nevertheless they are to be cherished and we would like to keep them near our hearts. Ways to do just that are endless – you can print a picture on almost anything these days. There is no better …
Have you ever entered a coffee shop to see a laid back barista in a Depeche Mode T-shirt making a double chocolate whipped cream latte? For a while it was trendy to wear band merchandise as a statement or ironically. But brand promotion via wearables is getting old now. Marketers are searching for new ways …
Nowadays almost anyone can become a DJ, or at least try to. But being a DJ is not all about creating music that people can dance or trance to. It requires an eye for a glimmering lighting setup to brighten up the dance floor and have a show to carry everywhere. If you want to …
Choosing the perfect product to promote your business can be difficult – the trends are always changing. It is not easy to create original and at the same time – useful – merch or promo products. Of course, clothing such as baseball caps and t-shirts will always be at the top of promotional products and …
Spring is in its full bloom now and summer is already around the corner, which means it is time to celebrate this colorful season! Make your friends and loved ones happy with these 10 gifts that will bring the sunshine into their houses and hearts. Celebrate birthdays, weddings, or graduations! Or maybe just treat yourself …
Lighting plays an important role in any DJ show because except for your amazing line-up, that’s a major aspect of what gets the crowd in the mood! Without appealing lights, your show might feel a bit… boring. Also – it’s important to focus on how the audience sees too, because if you are sitting in …
